A challenging workload for an amazing client, from just pre-press and printing , we managed to be awarded with the retouching, shooting their refined products and the full production of some national ad campaigns. Fabulous!
Makeup For Ever
Fast and Furious.
Four art-directions four in less than three hours. Brilliant idea, stunningly engaging, crowned by some powerful executions.
I was very proud to be part of this project for (RED), art directing the HBO spot for feature film The Lazarus effect.
The vital importance of antiretroviral drug made affordable for rebuilding a nation through an epidemic of life.
Life is winning.
(RED) The Lazarus Effect - HBO
Look and feel for the micro-sites for Waldorf Astoria and Conrad.
Mystery and seduction and a sleek functionality, equally bringing the elegance and purpose of their accommodations in the world’s top destinations.
The 40% of Contemporary Art was gracefully quoted for several brilliant executions aimed to corroborate the genius of Domenico Vitale leading the masterful pitch/campaigns for Veev activating their summer 2010.
Brilliant brand, it was a great pleasure creating a new legend for their new 2012 Halloween collection. A great way for moms and their kids to team up for a sweet –and pretty, reward.
This project was -unexpectedly, thrown in my way. It was a great occasion to combine my art installation and architectural skills for the interior design refresh of the Energy Kitchen restaurants.
“Dynamite” the comment of their president upon stepping into our board room turned a pop-up fast food restaurant; combining a fresh, fun and very straightforward approach to fast food was the key.
It was also a great chance for us at Coloredge to flex our new interactive digital signage muscles.
Major League Soccer
Another great chance to move from the “ordinary” -if that could have been applied to describe our approach at Coloredge…
This time was about bringing two great, yet opposite, brands together in a happy celebration of the world’s top sport.
Passion and glory blended into the timeless elegance of golden/sepia classic tones, adding a stylish, yet timeless layer to some powerful action.
Here is the 2012 Philadelphia All Star Game’s VIP Lounge at the Sofitel Hotel.
More fun was had for the 2012 Back to School Footlocker Campaign Window display for their 34th. Street store in New York.
The DNA double helix turns into a shelf for the most coveted kicks.
Wish I had that sort of chemistry lesson back in my school days...
Implementing the creative service department was definitely the cameo of my operations at Coloredge, another account was handed to us; it was challenging nevertheless, and we were happy to raise the bar, once again.
2001, Conde Nast's different approach about the often annoying vouchers...
A new –and very successful, way to increase subscriptions with style.
...Fighting the amyotrophic lateral sclerosis, selling an hour of A series soccer player on eBay, thanks to Arisla and Fifa -2009.
The visual concept was simple, direct coming straight from our inner child's wish list.
Stripped and disarmingly innocent.
Below: Print Campaign for Parx Casino in Pennsylvania.